I honestly don’t even know.

But thats the beauty of it.

This, for me, creates a sense of freedom. To many people, a phantom is ‘just a ghost’. But to me, it’s more than that.

It’s a feeling that demand a reaction. A reaction that in the end is unwarranted by the soul fact THAT feeling never existed.

It’s a phenomenon that is so easy to see at work, so easy to feel. Yet the moment you act on it, it disappears.

But somehow, the way you act tends to lead you down the right path.

(i also thought the name was cool)

SO WHY NAME YOURSELF AFTER SOMETHING YOU KNOW NOTHING ABOUT!?

PHNTM is a UK based brand that focuses on the idea of freedom and comfort in ones own lifestyle.

‘Our’ objective is to let everyone do this at an affordable and accessible level. We all have to start somewhere.

Personally, I’m sick of the d*ckhead brand charging £500 for a tee that has been pre-designed or stolen off pinterest.

PHNTM is a lifestyle (as stupid as it sounds). Why not be free from a miserable world, expressing yourself in the most secure way you can. Everybody HAS to wear clothes. Why not utilise that in a way to show who you really are. There’s so many versions of you in so many different people’s vies of the world, so that to everyone else, the real you doesn’t exist. So why not show them?

If you got this far. Thanks for caring… not matter how f*cking boring you have to be to read about me and this brand. Anyway, ABOUTPHNTM.10 in checkout. as a present :)